Firms from the Coleraine and Limavady areas of Northern Ireland are currently being challenged to think big and develop strong brands for their businesses. The “Think Big…Think Brand” programme is providing firms in the region with an unrivalled opportunity to avail of hands-on support to develop and manage their brand.

The programme, which is being delivered by i2 Total Marketing on behalf of Coleraine and Limavady Borough Councils and co-financed through the European Union’s Regional Competitiveness (ERDF) Programme, uses a combination of practical workshops and expert mentor guidance to help participants get their branding right.

Speaking about the programme, Paul Beattie, Economic Development Officer with Limavady Borough Council, said: “Regardless of age, position, or the business we happen to be in, all of us need to understand the importance of branding. It’s time for us to take a lesson from the big brands, and the branding programme provides participants with the tools to get focused and make their business really stand out from the crowd, regardless of their size.”

The programme is being delivered by i2 Total Marketing, which has extensive experience in working with businesses to grow their business through well branded, targeted marketing and promotional campaigns.